The customer pyramid ethical issues Essay Example | Topics and Well Written Essays - 500 words

The customer pyramid ethical issues - Essay Example Initially, Microsoft Corporation used functional structure in which various personnel would be categorized and placed under on department based on their specialization. As the company grew, functional structure was rendered inappropriate. In the current structure (divisional), the company has divisions with each unit focusing on a specific line of goods. Corporate culture is the shared beliefs, ideas, values, traditions and behavior patterns that uniquely identify one organization from another. The belief system and values that members of a particular company subscribe extensively influence the exhibited organizational behavior. Microsoft Corporation was founded on the values and principles held dearly by its pioneer, Bill Gates. Gates believed initiating a computer company that could ‘enlighten’ and make even the less fortunate persons in the society realize their dreams would be noble. It is this initial deep-rooted philosophy that Microsoft has been built on to become what it is today. Currently, the company subscribes to market culture in which all focus is on the customer. The company seeks to efficiently and diligently carry out its tasks to meet the demands of the worldwide customers (King and Lawley, 98). One of the major reasons why Microsoft has grown steadily in this competitive industry is the marketing unit. The company utilizes platforms such as the internet, retail outlets and other resellers to meet the targeted global market. The legal support Microsoft Corporation has received enables it to flex the agreements terms in a way that supports its marketing process. For example, the Enterprise Agreement Direct Advisors (EDA) is one of those that have substantially supported the company’s marketing. Consequently, the finance situation at Microsoft is a cornerstone in its sustainability and development. Recently,

ALL AMERICAN LUNCH, SUPPER, & TOUCH SCREEN MENUS Essay

ALL AMERICAN LUNCH, SUPPER, & TOUCH SCREEN MENUS - Essay Example First, this will be possible because it has set realistic goals that will be feasible within the specified time frame. By delivering high quality, efficient and faster services, it will be much possible for it to appeal to its clients and satisfy their needs whenever they require any service. The use of a touch screen to order for meals will be a new innovation that has never been experienced in the hospitality industry. It demonstrates that the management has taken all the necessary measures to ensure that all the goals are achieved. Meanwhile, the cafà © has acted right by having a well-structured human resources to run its day to day operations. With the hiring of a highly qualified and experienced team of professionals, it will surely offer the right level of satisfactory services to its clients. After all, they are highly motivated through the use attractive remuneration packages, promotions, teamwork; welfare services along side other monetary and non-monetary rewards. These have created a conducive working environment for each of these workers on whom the cafà © will heavily rely on to accomplish its objectives. The other important thing about the cafà © is that it has managed to come up with one of the best organizational cultures worth emulating. Its commitments to a strict observance of business ethics will help it a great deal. A part from creating a good and healthy working environment, it will help in building its reputation in the eyes of the general public. This will be achieved through an active participation in the Corporate Social Services exclusively such as food donations to the local populations who might not be able to afford what to eat. It will really make it win their confidence. However, despite this impressive performance, the management of Touch Taste Cafà © still has to do a lot to improve on its weak areas. First, it needs to extend its market coverage. Rather than narrowing down to the aging